Amarok is the name of Phoebe's first solo collection coming from the name of a giant wolf that is part of the Inuit mythology. The myth says that he will hunt and eat everyone who is so naïve to go hunting at night. The collection is based on the iconography of the native inhabitants of this arctic region. In a not too distant future the global warming will cause urban life to develop in this area.

Amarok is a forcast of these two cultures melting into each other.

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Our goal is to make your new favourite piece of fashion. It is as simple as that.
Only the best materials, sourced in Europe, engineered in Germany.

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